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The Jerusalem Post: The Shame List - WIZO Ranks the Year's Most Sexist Commercials

Ahead of International Women’s Day, WIZO released its annual ranking of the most sexist commercials in Israel of the last year - and decade

March 06, 2019

JPostShame Title

A screenshot from the Castro commercial 'Where is the dress from?'

A screenshot from the Castro commercial 'Where is the dress from?' - ranked by WIZO as the most sexist ad of the year. (photo credit: screenshot)

For more than a decade, WIZO has created and publicized a list of the most sexist and chauvinist commercials in Israel, as chosen by a professional committee of experts on gender and media, academics, journalists and legal experts with the title, "The Shame List." The purpose of the initiative is to raise awareness to gender-bias and negative representation of women and their bodies in media, and to bring about a change in the way women are represented in commercial media. 

Read the full article as it appears in the Jerusalem Post here:

https://www.jpost.com/Israel-News/What-was-the-most-sexist-ad-in-Israel-in-2018-582538