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Desk of Esther

Tu Bishvat Message

A special message for Tu Bishvat, the Jewish New Year for Trees.

February 10, 2020



Dear friends,

Today we celebrate Tu BiShvat that It is also called Rosh HaShanah La'Ilanot, literally 'New Year of the Trees'. Here in Israel we celebrate the day as an ecological awareness day, and trees are planted in celebration, especially by children, youth and their teachers. The tree-planting ceremonies symbolize the renewed connection between the nation and its land.


There is also a WIZO aspect to Tu Bishvat. Our WIZO movement is like a grand tree. Its deep roots and strong trunk are thanks to the legacy and accumulated experience of all the generations of WIZO ladies who came before us. The branches stemming from its trunk are our Federations stretching out and spreading our WIZO message worldwide. The leaves are our loyal and committed volunteers, benefactors, donors and employees. The Crown of our WIZO tree are the babies, children, youth and women in our projects and programmes – reaching for the sky.


Our WIZO tree has weathered the storms, floods, winds, heat waves, the cycles and passage of time, and remains strong in its grandeur. Entering its second century, our goal should be that WIZO continue to prosper and grow in every corner of the world - women to be gathering, uniting, and strengthening WIZO and Israel together, wherever they live. It is the ‘WE' in WIZO, deriving from the true WIZO spirit and values of passion, commitment, sharing, appreciation, recognition, relationship building and friendship nurturing. We must reinforce the 'WE' in WIZO so that our WIZO tree continue to flourish for another century and beyond.


In friendship,


Esther Mor

President, World WIZO