The Blog

Latest Updates

A Smashing Success: WIZO Aims to Break Glass Ceilings on International Women's Day

From female celebrities smashing sexists myths to the construction of a glass ceiling in the middle of Tel Aviv to raise awareness of gender inequality, WIZO marked and celebrated International Women's Day 2018 with several important initiatives and events.

March 11, 2018

"A woman should earn less than a man."
"A female tennis player can't be ranked #1."
"A woman with small children can't also have a career.


For International Women's Day, WIZO invited Israeli tennis star Shahar Peer, entertainer Einat Sarouf, actress Ruby Porat Shoval and General Director of the Authority for the Advancement of the Status of Women in Israel, Eva Madjiboj to literally SHATTER those sexist myths and many others.

Released on March 8th, International Women's Day, the video is part of a broader campaign entitled #50fifty which seeks to raise awareness about the glass ceiling that prevents women from climbing up social and professional ladders.

Beware: Glass Ceiling Ahead! 

Along with the video, WIZO set up a "glass ceiling" instillation in downtown Tel Aviv where the public could experience the feeling of walking under a glass ceiling and better understand the limitations women face as they try to advance in the workplace and in social spheres. As they ducked their heads to avoid hitting the roof, visitors to the instillation read printed statistics about gender inequality strategically placed along the path's floor.

goingin  outside

Several female MKs, including Minister of Social Equality, Gila Gamliel, Tamar Zandberg, Michal Rozin, Karin Elharar, Merav Ben Ari, Yael Cohen Paran and Deputy Mayor of Tel Aviv, Mehereta Baruch-Ron all passed through the instillation and proudly signed their names to the glass wall at the exit affirming their solidarity with WIZO's effort to reduce gender gaps across all areas.


MKs Zandberg and Rozin walk through WIZO's Glass Ceiling instillation in Tel Aviv on International Women's Day.

28700716 1757850694278836 6909781879891294392 o

Israel's Minister of Social Equality, MK Gila Gamliel, signs her name to the Glass Ceiling's wall.


Left to right: MK Michal Rozin, World WIZO Chairperson Prof. Rivka Lazovsky, Minister of Social Equality, MK Gila Gamliel, MK Karin Elharar, Chairperson of WIZO Israel, Gila Oshrat,  MK Tamar Zandberg, and Deputy Mayor of Tel Aviv, Mehereta Baruch-Ron

"It is impossible to ignore the gender gaps that exist in Israel,"World WIZO Chairperson Prof. Rivka Lazovsky, said after passing through the glass ceiling insillation. "WIZO will continue to lead and act to advance the status of women in Israel."


Left to right: Chairperson of WIZO Israel, Gila Oshrat, MK Yael Cohen Paran and World WIZO Chairperson Prof. Rivka Lazovsky take a hammer to the glass ceiling.

From Glass Ceilings to Glass Slippers: WIZO's Annual International Women's Day Conference

In the classic fairytale Cinderella, the heroine may not have broken any glass ceilings, but she did wear glass slippers. WIZO's annual International Women's Day conference, held in Tel Aviv on Sunday March 4th was aptly entitled: How Long Will We Be Cinderella in Pink? and focused on the paths of inequality in Israel, especially through the eyes of advertising.

After Chairperson of World WIZO, Prof. Rivka Lazovsky,and Gila OshratChairperson of WIZO Israel, delivered their opening remarks, Israeli MK Merav Michaeli gave a lecture on the impact and importance of Hollywood’s #MeToo movement. Next, Etty Abadi, VP of Strategy at ‏McCann Erickson Israel, shared her company’s findings in regards to the word “feminist”. Then WIZO Israel’s Inbal Aviv presented how women are depicted inequitably in Israeli commercials.

MeravMichaeli   EttyA

MK Merav Michaeli (top) and WIZO Israel's Inbal Aviv (bottom) speak at WIZO Israel's International Womens Day 2018 Conference in Tel Aviv.

The second half of the conference continued in a Hyde Park format in which Israeli female opinion leaders tried to deconstruct the mechanisms of elimination in their respective fields. Yael Arad, winner of Israel's first Olympic medal, and now an expert in entrepreneurship and business development, shared the challeges she faced in sport and business.


Israeli Olympic silver medalist Yael Arad.

More Women Running for Office: A Jerusalem Post Article

In an article published in the Jerusalem Post on the occasion of International Women's Day 2017, World WIZO Chairperson, Prof. Rivka Lazovsky, wrote about the success WIZO has had encouraging women to run for public office in Israel, but also on the long road ahead towards equality. "Today," Prof. Lazovsky writes, "women are no longer “decorations” for lists, and many of them can and are interested in leading and taking responsibility, raising expectations and smashing glass ceilings. The centrality of local government in our lives makes it an excellent springboard for the idea that women can lead – and lead as well as men." 

Link to the full article:

The Shame List: The Year's Most Sexist Commercials

For the tenth year in a row, WIZO, with the help of surveys conducted by Globes and Ifat, created and publicized a list of the most sexist and chauvinist commercials in Israel, as chosen by a professional committee of experts on gender and media, academics, journalists and legal experts with the title, "The Shame List." The purpose of the initiative is to raise awareness to gender-bias and negative representation of women and their bodies in media, and to bring about a change in the way women are represented in commercial media.

This year, a digital ad produced by Wine in the City (Yayin Ba'ir) took home the dubious first place award. The campaign of the chain of liquor stores, through the Shavit and Hevah advertising agency, sparked a storm a few months ago when it showed a picture of a bride on her wedding day with the caption "How many celebrated on her before the wedding?"


According to WIZO: "The woman in the ad is portrayed as an object, she is passive without control over her fate, her facelessness in the picture contributes to the loss of her identity. According to this ad, this woman, having being removed from the public's domain, is now at her husband's disposal. The ad implies that after the wedding she will belong to her husband who bought her and marked her with a ring and "the public celebration will end." 

From "Shame" to Women's Day Sponsor - Maelys Turns over a New Leaf

Maelys, the Israeli cosmetics company which was had the dubious distinction of being chosen by WIZO for producing the most sexist advertisement of 2016, thereby earning the organization’s Mark of Shame award last year, decided to change its messages and act to empower and promote women by taking part in this aforementioned Glass Ceiling project. "The cooperation between the parties demonstrates that the responsibility for social change lies with each and every one of us,” Yariv Citron, Marketing Director of the Maelys cosmetics brand said. “We as a company are committed to working for future generations. I believe that soon, with cooperation and hard work, we will bring about a real change for the better."