A screenshot from the Castro commercial 'Where is the dress from?' - ranked by WIZO as the most sexist ad of the year. (photo credit: screenshot)
For more than a decade, WIZO has created and publicized a list of the most sexist and chauvinist commercials in Israel, as chosen by a professional committee of experts on gender and media, academics, journalists and legal experts with the title, "The Shame List." The purpose of the initiative is to raise awareness to gender-bias and negative representation of women and their bodies in media, and to bring about a change in the way women are represented in commercial media.
Read the full article as it appears in the Jerusalem Post here: