Wednesday, January 20th, 2016
Maskit: Now and Then - Two Generations of Women's Entrepreneurship
In the early post WWII period, Ruth Dayan (then wife of the political icon Moshe Dayan) created the Maskit brand with a sense of purpose and social identity. She recognized the unique handiwork of the different immigrant communities and that they could make a living from their work. This is how her idea for Maskit originated.
Ruth Schwartz (later Dayan) was born in 1917 in Haifa, Israel. In 1954, her vision became a reality and the Maskit brand was born.
The Maskit Fashion House allowed Ruth to create over 2,000 jobs for new immigrants, empower women and preserved the ethnic crafts and culture of the diverse communities living in Israel.
In addition to creating a top fashion label and providing work for new immigrants, Ruth Dayan has worked for decades on behalf of child welfare, Bedouin welfare and rights and women’s causes. She is one of the founders of the children’s charity organization Variety Israel as well as the founder of a Jewish–Arab social group, Brit Bnei Shem (Ibnaa Sam).
She is a council member of Yesh Din – Volunteers for Human Rights, and is on the board of directors of The Center for Jewish-Arab Economic Development (CJAED).
Today, Ruth Dayan, Honoray Chair of Maskit, lives in Tel Aviv and at the age of 98, she is still providing the inspiration and motivation to change the world.